Book Review: The Birth of Korean Cool by Euny Hong
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One recent phenomenon that shook the world was the sudden emergence of singer Psy with his viral hit song Gangnam Style into the much crowded international pop scene, changing the rules of the game overnight. The crazy song and its video became the most watched one in YouTube. It exposed the world to South Korea. If we carefully think back, we can realize that the entry of Korea into our lives was very recent. A few years back there opened a couple of Korean restaurants in cities; all of us started buying Samsung smart phones, Korean movies were a staple in Film Festivals and slowly we Indians are coming to know about Korean culture. But all this is just the tip of the iceberg and there is more, or so says Euny Hong, who wrote the book The Birth of Korean Cool, which tries to dig out more on Korean pop or K-pop as they term it.
Book Review: The Birth of Korean Cool by Euny Hong
Book Review: The Birth of Korean Cool by Euny…
Book Review: The Birth of Korean Cool by Euny Hong
One recent phenomenon that shook the world was the sudden emergence of singer Psy with his viral hit song Gangnam Style into the much crowded international pop scene, changing the rules of the game overnight. The crazy song and its video became the most watched one in YouTube. It exposed the world to South Korea. If we carefully think back, we can realize that the entry of Korea into our lives was very recent. A few years back there opened a couple of Korean restaurants in cities; all of us started buying Samsung smart phones, Korean movies were a staple in Film Festivals and slowly we Indians are coming to know about Korean culture. But all this is just the tip of the iceberg and there is more, or so says Euny Hong, who wrote the book The Birth of Korean Cool, which tries to dig out more on Korean pop or K-pop as they term it.